Keeping your cell phone close can not only save your life in an emergency or dangerous situation, but can also aid in saving the lives of others. That's the message of Ward 3 Council Member Laurie Feldman's new safety initiative, Keep It Close. You may remember from the spring 2016 issue of City News, after falling 12 feet from her deck, Feldman herself dialed 911 from the cell phone she'd thankfully placed in her pocket. She credits that call and the amazing work of City emergency responders with saving her life. According to the Federal Communications Commission, approximately 70% of all 911 calls are now placed by wireless phones. There are also a wide variety of safety and emergency apps that can be downloaded and accessed from your smart phone. "Keeping your cell phone charged, powered on and close at hand can make all the difference in an emergency," Feldman said. "But not everyone is used to keeping their cell phone ready and within arm's reach 24/7. Those are the people we're trying to reach with this campaign." To encourage the "keep it close" habit, the City has created magnets, key chains and window clings for residents and local businesses. If you are interested in having Feldman as a guest speaker for your organization, please call her at 636-946-4749 or email her at Laura.Feldman@stcharlescitymo.gov. For more information about Keep It Close promotional materials, please contact Jim Dreyer in the Media Department at 636-949-3288.